SHARP WINS BLI'S 2009 MFP LINE OF THE YEAR

Sharp honored with coveted award for the second time in past three years.

Buyers Laboratory Inc. (BLI), the world's leading independent tester of document imaging products, announced the winner of its most coveted "Line of the Year" award, with Sharp receiving the honors for the second time in the last three years.

"Time and again, Sharp is able to respond to the market's changing needs and opportunities in a more dynamic manner than many of its competitors," said BLI Assignments Editor George Mikolay. "This in turn helps them to bring to market the application answers that create a clear level of differentiation from its competitors."

"It is again pleasing to know Sharp is able to respond so positively to the changing needs of our customers. The development of another "Line of the Year" is not just a new opportunity but, one of continued development of successful models over many years and it proves to the market and our competitors that consistency is at the forefront of Sharp's evolution. We have created products that differentiate the brand of Sharp.” said Mr Brian Baker, General Manager – Copiers, Sharp Corporation of Australia.
 
"The Australian market knows the value of our products and has expectations that grow with each year. Sharp is pleased that BLI have also recognised the worth of our products in their exhaustive testing procedures. The story that we are able to tell is one of continued innovation".

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