Sharp revolutionises cooking through its Live Smart range of microwaves

Published: 21 Mar 2018


SYDNEY, AUSTRALIA – 21 March 2018 – Sharp Corporation of Australia is excited to announce the its latest range of intuitive, modern Microwave ovens specifically designed to meet the needs of busy Australians. The new range are three stylish microwave with convection and three microwave only models that exhibit the perfect combination of Sharp’s unique, user-friendly features.  These include the inbuilt smart inverter technology which provides even heating, smart sensors, smart recipes tailored to the Australian palate and larger 7-digit text LED display for easy interaction and cooking. The convection models offer an alternative to using a standard oven, making the range perfect for small-scale and convenient living.

“There is a misconception in the Australian market that microwaves are not healthy and are predominantly used for defrosting and reheating. As a trusted Brand in this category, Sharp aims to redefine these parameters and bring microwaves to the forefront of healthy and smart living,” says Hans De Jong, [Head of Consumer Electronic] at Sharp Corporation of Australia.

“By developing an array of health-conscious recipes and incorporating user friendly operation and features in the new model of Australian bestselling microwave, we can revolutionize the way that Australians approach healthy eating, while living a busy lifestyle.”

Live Smart Live Sharp Recipes and Videos

To compliment the launch of their new microwave range, Sharp released 50 recipes and videos available on their Live Smart Live Sharp website. The recipes are categorised as Quick and Easy, Healthy, Signature Dishes and Smart Cooking. The recipes, curated purely for Australia, demonstrates Sharp’s commitment to everyday Australians and the desire healthy and smart living.

Visit https://www.sharp.net.au/microsite/microwave-ovens for more information


Nadia Felsch’s Under 5 Minute Recipes Microwave Lifehacks

In addition, during a launch event in Sydney, Sharp and wholefood blogger Nadia Felsch, whipped up healthy recipes that can be cooked in under five minutes, including

Vegan Chocolate Brownies

Roasted Rosemary Cashews

Pimped Up Porridge, and

Cauliflower Veggie bowls.

Nadia Felsch recipes can be found here here.

Smart Range Microwave Oven Features

Smart Inverter: Inverter Technology as it ensures faster cooking, reheating and defrosting times through the controlled delivery of true power levels. A continuous flow of true power levels throughout the entire cooking procedure will reduce problems such as uneven cooking and the development of hotspots. Inverter microwaves don't have the need for a bulky and heavy power transformer, as they have a circuit board, so not only does this allow for a much lighter oven, and more internal space to cook your favorite foods.

Smart Convection (Microwave Oven range only): This microwave convection oven can be used as a conventional oven using the fan forced convection function. This feature provides more versatility in the kitchen and allows you to cook a variety of delicious meals all in the one microwave oven. With Smart convection technology fan forced heat is circulated evenly around the oven cavity, producing food that is brown and crisp.

Smart Sensor:Humidity sensors monitor the amount of moisture rising from the food to determine popular cooking and reheating times. Sensor Technology easily calculates the cooking or reheating times and power levels to produce perfect results every time without any worry or stress that you will undercook or overcook your meals. 

Text display with guidance: 7 Digit text LED display, allows for more wording to be read/displayed on the microwave unit. Combined with step by step guidance, this allows for a smoother, easier to understand experience of interacting with the microwave and cooking of your favourite dishes. This is one of the biggest features of this unit – full words such as ROAST, PASTA, etc, up to 7 digits can be displayed. 

Smart recipes: We have incorporated popular menu settings such as “Mug Cake” and “Scrambled Eggs” into the microwave which makes cooking these dishes as simple as one touch. Mug Cake and Scrambled eggs have their own button on the microwave meaning quicker, convenient operation and cooking times.

Smart design: Flat front and new finishes (white, silver, and black stainless steel) to keep up to date with the latest trends in home design.

Pricing and Availability:

Manufacturer: Sharp Corporation of Australia Pty Ltd

Product: R890EST
Recommended Retail Price: $429 AUD

Product: R890EBS
Recommended Retail Price: $429 AUD

Product: R890EW
Recommended Retail Price: $399 AUD 

Product: R350EW
Recommended Retail Price: $249 AUD

Product: R395EST
Recommended Retail Price: $329 AUD

Product: R395EBS
Recommended Retail Price: $329 AUD

Website: http://www.sharp.net.au
Stockists: All major Electrical Retailers
Availability: ____________

About Sharp Corporation

For over 100 years, Sharp Corporation has created award-winning technologies that are the envy of competitors worldwide. In Australia, Sharp continues to deliver technologically advanced ‘one of a kind’ products for the home and business. For more information on Sharp visit www.sharp.net.au

Media ContactAngelica Tziotis / Hayley Sing / Renato Catalan,
Gap Marketing and Management Pty Ltd
Office: +61 2 9264 0701
Mobile: 0423 038 881
Address: Level 10, 263 Clarence Street, Sydney NSW 2000
Email: renato@gapagency.com.auangelica@gapagency.com.au/ hayley@gapagency.com.au
Website: www.gapagency.com.au